So we took 30 students to an ancient castle. They were spooked for a few hours by ghost tours, and gentle persuasion that the place was haunted.
Meanwhile we rigged a banqueting hall with remote controlled hidden infra red cameras. The students were given a Wii remote to have a go at a new game. The lights went out, interference appeared on screen, strange sounds and then finally a grisly demon practically leaped out the screen at them.
Some of them were non-plussed, but 75% of them jumped around 6-12 inches out of their seat!
Properly spooked, the footage is real. No acting, no set up.
I think it might be a rather massive success!
I'll post it when its cut.
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